Welcome to my journey
Great to see you here, I'm Val.
My purpose as a product designer is to craft digital user experience for you that feels:
Essential + Intuitive + Desirable
At work, I'm mindful of how every click of a button equates to making a decision.
Hence, design plays a key role in ensuring we clearly communicate with our users.
Besides my passion for design, you'll find me smiling in the ocean catching waves,
cooking breakfasts for loved ones and exploring corners of the Earth.
How this all began
As an extremely shy kid who struggled to ask for an extra pack of ketchup at Mcdonald's... Discovering MSN Messenger provided me with a safe space and tool to comfortably express myself. This helped me overcome my timidness in-person.
To this day I still recall rushing home from school to immediately hop online and continue conversations with friends, sharing secrets, playing virtual games and starting nudge wars together way past midnight.
Remembering how this tool empowered me as a child, I strive to do the same through design and technology for others today.
A fulfilling path of growth, humility and patience
I'm constantly learning, experimenting and fine-tuning how I approach the curation of our touchpoints and symbiotic relationships with softwares. Dare I say, this is a splendid way to spend my 9 to 5 solving puzzles with people for our people. 👌
Awards
Winning Team for UN SDG Goals inspired Design Challenge SAIT Fall '21 Program
Awarded by How to Change the World, Canada | 2021
Selected Team for Innov8 Startup Training and Grant Program
Awarded by Ain Center of Entrepreneurship, U of Rochester, NY | 2021
Selected Founder for League of Innovators acceleration, Foundations Program
Awarded by LoI Committee, Vancouver | 2021
Good design is complexity
disguised as a Trojan Horse
Let's effectively scale and drive your product's impact
together with UX strategies and tactical executions.
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Connect with me on LinkedIn
-or-
Email me valerieyfp@gmail.com